Two years ago I totally knew what was up. Hell yeah, link-ups. Twitter chats? I’m all over it. SEO keyword customization and custom WordPress themes were easy. I doled out advice to other bloggers like it was candy: take it, remember it, enjoy it.
Now, here I am, all when did Pinterest get an algorithm change and people have finally given up on Google Plus?!
I’ve made myself a promise: concentrating on one social media platform at a time, I will slowly move myself out of 2013 and into the present day.
Because I recently bought an iPad and Pinterest has been my go-to time waster lately, I’ve decided to start there.
Tonight I laid on my living room floor reading a bunch of articles that spoon fed me basic advice, such as “have a profile picture” and “include your blog’s keywords in your profile description.” I moved onto some bible length articles that I quickly realized were now out of date, and finally landed on some content that I decided would actually help me, like this post.
It theoretically sounds like some crazy shit, but I read through the second article a couple of times and decided to start there.
Here’s what I’ve done so far:
- Went through and deleted old, irrelevant pins (approx 500)
- Split some larger boards up into multiples – click here for a walkthrough video
- Reorganized my boards in a way that made sense – click here for a tour video
- Updated all of my board cover photos
- Simplified each board name, ensuring it reflected the board’s content
Now I’m wishing I had the forethought to take some before and after photos.
Anyways, here’s what my profile looks like now:
I’m starting with 387 followers.
While reorganizing my boards, I made sure to put the ones most relevant to my blog at the very top.
I also want to clarify why I deleted so many pins in one go. I didn’t remove them just because they were performing poor statistically, or because they had zero repins. I deleted them because they were old, outdated, ugly, or similar.
I’ve had my Pinterest account for almost five years; there was a lot of old shit 23 year old me liked that 28 year old me doesn’t! It was an opportunity to clean house, not decimate it.
That being said, there’s still a shit-ton of work I have left to do, but I think I’m off to a good start, and have begun to form a general game plan for the remainder of what I need to do.
Here’s what I’m doing next:
- Editing each board description to include relevant keyword
- Choosing a category for each board related to its content
- Updating pin descriptions if needed
- Removing hashtags from pin descriptions
- Deleting any pins with broken or outdated links
Here’s what I’d like to do in the future:
- Concentrate on pinning original content instead of repins
- Include Pinterest specific images in my blog posts
- Write a better profile description
If all goes according to plan, I’d like to see my existing Pinterest account grow like a teeeeeny tiny plant, laying dormant in the shade for five years only to emerge with a little bit of TLC. I’m not sure if I’ll continue to make blog posts updating my progress – that’s for future me to know and everyone else to find out!
Psst! It’s me – future Sydney! It turns out, a lot of the stuff I did WORKED. I was able to triple my Pinterest followers in less than three months; since then, my Pinterest account has continued to grow, and I’ve had two pins go viral!
I decided to put together a six day long email class detailing my best strategies. It’s totally free, and includes bonus videos + resources for each day. I have not shared ANY of these strategies yet, so it’s good dirt!