Creating a Blog
Hi, you wild intuitive entrepreneur, you!
If you’re here, you are probably an entrepreneurial soul with a creative spirit.
You already have a business, or you’ve got the itch to start one. You’ve got so many ideas, some days you don’t even know where to start. Technology can be one tough bitch to crack, and so far, that’s where you’ve really stumbled: turning your brilliant, brightly colored ideas into transformative works of online art.
I’m glad you found me. I’m Sydney, and I’m not for everyone, but I think you and I will get along like a house on fire.
If we haven’t had the chance to meet yet, let me introduce myself 💁
Before We Get Started
A Quick Note…
If you’re new to blogging and the concept of running a business online, I know how overwhelming the first learning stages can be.
It’s not always easy, but I truly believe in the information I’ve shared in this step-by-step guide. Using the exact strategies below, here’s the growth I’ve seen in a year. That’s my traffic on the left, and my email subscribers on the right.
Here’s what I know for sure:
Learning how to create and maintain your own online space is worth it. I will help you build your blog from the ground up – without the fat, buzzwords, and technical jargon – so that you can infuse your own energy at every level.
Ultimately, you will walk away from this guide with a deep, intuitive understanding of your newly bloomed space.
If you would prefer to work through this guide in broken down, actionable weekly steps, enter your name and email address below. If you’d like to see how the email masterclass is laid out before you enroll, check this information page out for more details.
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1. Preparing Yourself Creatively
Energy & Flow
Energy work is likely something you’re already doing – but let this serve as a gentle reminder to infuse your energy into your online work, as well.
For me, the most important part of launching any new business endeavor is to make sure my space and energy are clear. If you don’t know where to get started, I wrote this post about bringing new energy into your home and workspace.
To bring energy into my creative flow, I like to meditate, listen to music, or go for a walk.
Setting Your Intentions
When I set my intentions before a new project, the first thing I do is visualize what my success will look like.
Where do you want to be at the end of this guide? How do you want to feel when you put your new online space out into the world? What new skills do you want to learn during this process? How do you want your readers to feel when they visit your online space for the first time?
Use this time to set your intention, and clarify your personal end goal.
2. Setting Up Your Systems
Choosing A Backup Method
The first thing we need to do is set up an organized foundation for your documents and folders.
This is not directly related to the construction of your website: these folders will live on your computer, and allow you to document your blog-related logins, passwords, cheat sheets, graphics, and more.
I really, really recommend saving a copy of your work on a cloud service (like Google Drive or Dropbox – both very affordable) or a backup hard drive/USB stick. If you suffer computer failure – which happens to the best of us – you’ll lose a lot of hard work if you don’t have a backup system in place.
I use Google Drive. It syncs up with my computer, and looks like any regular old folder. There’s no dinking around with manual saves, or remembering to back my content up. Dropbox works the same way – they’re very similar, usually a person’s preference just comes down to which service they found first.
Creating a Folder Structure
How you choose to organize your website files is totally up to you. Different people work and organize things in different ways, and I’m not going to advise you what structure will work best for you. Here’s what my base folders look like:
You don’t need anything complicated just yet, but it’s good practice to organize from the get-go. I absolutely recommend creating a spreadsheet to keep track of all your logins from day ONE. Trust me, it’s a real pain in the ass once you start using different password combinations for each login related to your site.
3. Understanding Your Niche
Clarify Your Demographic
Before we get to the technical stuff, we need to clarify your niche.
This is something you might already know if you’ve been working in the intuitive entrepreneur space for some time, or if you already have a brick-and-mortar store. If this is all new to you, and you’re launching your new blog alongside a new business, clarifying your niche is a great exercise to begin flexing your marketing muscles.
Your niche is the group of people or demographic you’re targeting.
Here are some quick examples of a niche:
⏃ Intuitive women who live on the west coast
⏃ Tarot readers who use oracle decks
⏃ Energy healers who work with animals
A good recipe to niche creation is taking your what (intuitive practice) and who (client type), and combining them into one term.
My niche is intuitive entrepreneur women who want to improve their creative business.
A hot tip: make sure you LOVE your niche. And, if you plan to make a full-time income out of your online space in the future, make sure you can monetize your niche.
Before you settle on a niche, ask yourself these questions:
⏃ Can I produce content (posts, podcasts, videos, etc) related to my niche?
⏃ If you’re selling products related to your niche, do they fill a hole in the market?
⏃ Does your niche make your heart flutter?
If you answer “no” to any of these questions, I recommend modifying your niche until it feels right. That being said, don’t worry if it’s a work in progress. You aren’t tied to your niche forever – unless you want to be – so don’t let the pressure to settle before you even start paralyze you.
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4. Choosing a Name
If you already own or have a name for your business, this section will be a snap.
If you haven’t decided on a name for your blog yet, now is the time to get creative!
In this section, our focus will be on deciding on a YOU.COM web address that will lead your readers to your blog content and online space. This is a creative, wordy process, and although it can come with its own set of roadblocks and frustrations, it’s worth the energy.
When I’m naming a new website or project, I will:
⏃ Write down the topics that I plan to cover in my content
⏃ Make another column with my niche and demographic (intuitive entrepreneurs)
⏃ Use a thesaurus to find words related to what I already have
⏃ Consider the tone and intention I’d like to set with my readers
⏃ Use rhyming dictionaries to find similar sounding words
Using the words you’ve cultivated with the above brainstorming exercises, find a few names that sit right with your soul. Once you’ve got a shortlist (two or three names total), sit back and live with them for a week or two.
Before you fully commit to a blog name, I also recommend using this tool to make sure your social media handles are available.
Set Up Your Domain and Hosting Package
It’s time to get technical!
The first thing we need to do is sign up for a website hosting package. The hosting sign up process also includes registering for a domain name, so this will be a 2-in-1 step.
I recommend signing up for a hosting plan with SiteGround. I’ve used SiteGround for over a year, and I absolutely love their service. Their control panel is easy to use, and the customer support team goes above and beyond to help out in the event an issue pops up. Their monthly plans start at $3.95 per month, with the option to switch to a plan with more space whenever you need it. I use the $3.95/month plan, and I’m happy as a clam.
Let’s get started! Click here to start the SiteGround sign-up process, and scroll down to the ‘See Plans’ button.
You can choose the plan that best suits your needs – the only thing I’d recommend keeping in mind here, is if you want to use more than one .com domain name at a time, you will need to go for either GrowBig or GoGeek.
Once you’ve chosen a plan, select the ‘Get Started’ button underneath.
On this page, you will want to select the ‘Get a new hosting account’ option, and the ‘Register a New Domain’ option. You should also go ahead and enter the .com domain name you’d like to register in the ‘Domain Name’ field.
In the next section, you can modify your plan if you want to make a last-minute change, and select where you’d like your data to live. I left mine as the default ‘Chicago (USA)’, but if one of the other locations speaks to you more, go for it! You can also choose to opt in or out of ‘Domain Privacy’ and ‘SG Site Scanner.’
Neither are required – I chose to add ‘Domain Privacy’ to my account, but I do not use ‘SG Site Scanner.’
Once you’ve made your selections, you’ll want to enter your payment information and hit that beautiful ‘PAY NOW’ button.
That’s it! You are officially now the proud renter of a chunk of webspace, and the owner of a .com domain name.
5. Getting Started with WordPress
*Squarespace is another popular blogging platform, but for the purposes of this guide we’ll be using WordPress.
If you decide to go with Squarespace, skip to the next section of this guide.
Use SiteGround to Install WordPress
The first thing we’ll install to your new online space is WordPress.
WordPress is the free-to-use platform we will use to publish your content online. Everything – blog posts, photographs, events pages, biographies and contact forms – will be created with the help of WordPress.
It also comes with the bonus of being WILDLY easy to install using the SiteGround control panel. Press play on the video below to walk through the process step-by-step with me:
[Video coming soon!]
Tweak Your WordPress Settings
The next thing we need to do is run through a standard WordPress set-up. While WordPress is ready to go “right out of the box”, there are a few things we can change to make it even better. In the video below, I’ll show you which WordPress settings you should tweak. I’ll also run through a quick overview and tour of the WordPress platform in general 🙌
[Video coming soon!]
Recommended WordPress Plugins
The last thing we’ll do is install a few (free) WordPress Plugins. If you missed the “Tweak Your WordPress Settings” video above, check it out now! I cover how to install a plugin there. Below I’ve listed a few of my favorites – some are “nice to have”, but there are a few heavy-lifters that I can’t live without. I marked the most important plugins to install with a 💘
Broken Link Checker
This plugin will crawl your website each day, and send you an email with any broken links it finds. There are two benefits to finding broken links: 1) you’ll catch a 404 error before your readers do, and 2) having minimal broken links in your web space will aid your search engine ranking.
jQuery Pin It! Button for Images 💘
Pinterest is a huge traffic driver. An effective way to ensure your readers are sharing your content on their Pinterest accounts is to give them an easy way of pinning your blog posts. This plugin adds a (customizable) Pin-It button to all your images.
Last Modified Timestamp
Google is forever updating the way their display their search results. Recently, Google has begun to favor new content alongside the old. By installing this plugin, Google will know when you’ve recently updated a post or its content when it crawls your website.
If you’re interested in affiliate marketing, this is an easy way to mark your links as affiliate (no-follow) links.
I know I’ve said this already, but: backing up your website data is so important! It’s not enough to have one copy of your WordPress saved on your SiteGround account, and that’s where UpDraftPlus comes in. UpDraftPlus will automatically save a fresh copy of your site to your Google Drive or Dropbox account every day, week, or month.
Search engine optimization is a BROAD subject that I won’t be getting into in this guide. That being said, installing the YoastSEO plugin to your WordPress is the best first step you can take in optimizing your content for high search engine results. YoastSEO makes it easy to optimize each post you write with a targeted search keyword.
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6. brand Foundations
Creating a Vision Board
Congratulations! You’re through the toughest of the tough technical set-up.
The next big thing we’ll tackle is creative marketing. This breaks down into your blog’s branding, inspiration, and identity.
Before you get into the active creation process, I recommend curating first. I always start with a vision board to get my inspiration and good vibes flowing. You can add ANYTHING to your vision board: the sky is truly the limit.
Create your vision board with whatever medium you prefer. Do it on Pinterest or by paper, or even canvas and paint. Your vision board should reflect how you want your online space to feel when you’re done with it. Use colors, fonts, words, and images to get your vibe across.
If you choose Pinterest as your medium, sharing a link to your board is a fun way to get your readers and followers in on your brand, too!
Creating a Mood Board
This is one thing I definitely regret skipping over waaaaay back in the day.
If I had taken the time to put together a mood board BEFORE I started implementing a design into my online space, it would have made the overall process much less frustrating.
Using Canva, Photoshop, or the graphics program you’re most comfortable with, create a blank canvas for what will become your mood board. I made mine BIG, so I wouldn’t feel restricted by its size.
On your mood board, add the following:
⏃ Your logo, if you have one
⏃ Your blog’s main colors (2)
⏃ Your blog’s secondary colors (1-2)
⏃ The fonts you’ll be using (2)
⏃ A few of your favorite vision board images
If you’re impulsively creative, like I am, having a solid mood board will make your future branding decisions SO MUCH EASIER. I want to create everything all the time. Referring back to my mood board often is what keeps me from adding glitter, galaxy print, and about 45 different fonts to my blog design.
Another “helps you down the road” trick: add the HEX codes below each color swatch you include on your mood board. If you’ve never worked with HEX codes before, here’s a fun link to play around with.
And, if you don’t know where to start, here’s a screencap of what my mood board looks like:
Choosing a WordPress Theme
With the back-end nuts and bolts of WordPress already set up, it’s now time to choose what our readers will actually SEE when they visit our online space.
To do this, we’ll pretty up the outward facing interactive parts of WordPress.
When it comes to WordPress themes, there are both free and paid options: what you choose to spend (or not spend) is completely up to you. I’ve laid out a few test-driven options below.
I don’t want you to feel like you’re required to spend money on a theme for your website, but I do want to explain that the more professional your website looks, the more professional energy you will attract. Paid-for WordPress themes also come with tech support from the theme creator.
My all-time favorite WordPress theme comes from Elegant Themes. It’s called Divi, and it’s a drag-and-drop builder that makes it easy to create stunning content. Elegant Themes also offers up some seriously rad bonuses, like a plugin to display your social media networks, and a plugin to collect email addresses from your readers.
If you struggle with any aspect of web design (coding, inspiration, not knowing where to start), I deeply recommend Divi and the Elegant Themes support team. The page you’re reading was created on Divi!
FREE WORDPRESS THEMES
You can find more free WordPress themes by googling “free wordpress themes 2017.”
INVESTMENT WORDPRESS THEMES
RECOMMENDED: Divi by Elegant Themes
This is my personal favorite, and the WordPress theme I use every day. Divi is easy to use and makes pages look good – that’s it. Divi also offers a full drag-and-drop builder, if you’re a visually creative person (like I am!). Yes, there is a minor learning curve, but you won’t be frustrated during the learning process.
Genesis Framework by StudioPress
Before I discovered Divi, I used the Genesis Framework. This theme does not include a drag-and-drop builder, but it is easy to navigate and learn how to use.
Pretty Cute Designs
If you decide to go with the Genesis Framework, I recommend Pretty Cute Designs to really take your design to the next level. Pretty Cute Designs offers a curated selection of creative themes that will work in conjunction to the Genesis Framework.
7. System Foundations
Creating a Solid Foundation
Boo!! 👻 How does it feel to be on the other side of all the hard stuff?
Now that our basic website is set up, it’s time to step back, and take a breath.
Specifically, a – quick – breath. The hardest set up work is behind you. From here on out, it’s all content creation and connecting with your intuitive peers. You can officially RELAX when it comes to technology and WordPress.
Our next intention is to invest a day of work into setting up the rest of your systems.
Putting the work in now will save you a LOT of time (and frustration, and re-dos) later.
Let’s get to the good stuff, my intuitive entrepreneur pal!
Choose a Task management Tool Now
The thing about task management is: if you don’t start now, you probably won’t until it’s too late.
My greatest recommendation to you is to invest in a task management tool now. I use Asana (free), and have also used Trello (mostly free) in the past. That being said, if a paper and a pen works best for you, crack a fresh notepad open to use as your running to-do list.
I keep two ongoing to-do lists: the first is structured and organized into sections sorted by project and topic. The second is straight up brain spillover. If I’m in the middle of a task already, and get distracted by a “oh, I should do this” thought, I’ll add it to the second to-do list. That way I can comfortably continue with my original task, and not side-track myself with distracting thoughts.
The most important thing is choosing a system that works best for you (and your brain).
Begin Collecting Email Addresses Now
I know, I know, this section is starting to sound a little monster truck rally-esque. GET YOUR TICKETS NOW NOW NOW SUNDAY SUNDAY SUNDAY!
But bare with me. Each item in this section is important, and majorly beneficial in the long run.
Even if you’re still tinkering around with your design, or halfway through any of the other one hundred things in this guide, please start collecting email addresses as soon as you can.
[Video coming soon!]
The reason why it’s so important to collect emails is because it’s your only direct route of communication with your readers. Sure, we use services like Instagram, Facebook and Snapchat to connect with our audience every day – but any one of those networks could disappear tomorrow, or change the way they allow you to reach your followers.
Even if Facebook goes tits up, you’ll still be able to communicate with your most valuable readers – IF you’ve collected their emails.
Write These Content Pages Now
I’ll also take a quick minute here to clarify the difference between a WordPress post and page.
In WordPress, you have the choice to make either. A post is a piece of content that you are “posting” to share with your readers. A post is a piece of time sensitive content you’ll share on social media, and find through Google or Pinterest searches.
A page, on the other hand, is used for permanent content. Things that need to remain easily accessible to your readers, no matter what you’re posting.
Here are the pages you should create BEFORE you launch:
An “about me” page, or a “start here” page – check mine out here
A contact page, with a form for easy contact – check mine out here
A “favorite tools” page to use for affiliate link marketing – check mine out here
You don’t need to spend a crazy amount of time tailoring these pages YET. I would leave it at including a quick biography and photo on your about page, an email address and your social links on your contact page, and a few of your favorite things on your tools page.
As time goes on, you’ll be able to update these pages and add more content as you see fit. If affiliate marketing is in your plan, a favorite tools page is a very effective way to get your affiliate links out there without being overly abrasive in sharing them. If you want to connect with other intuitive entrepreneurs, you may opt for a specific contact page.
If you’re an intuitive entrepreneur offering services (tarot, psychic reading, etc), you’ll also want to ensure you launch with a services page that includes prices.
Create These System Documents Now
Oh, you thought I forgot about your systems! I didn’t!
Back in part two, you chose a content backup method. You also created a folder structure to organize your documents and files. Is this structure still working, or do you find parts of it are frustrating and non-intuitive?
Take a moment now to reassess the way you set up your folders waaaaay back at the very start of this guide. If something isn’t working for you, now is the time to change it.
Now is also the time to create the following documents:
⏃ A statistics tracker
⏃ A list with links to all of your social media accounts
⏃ A (frequently updated!) list of logins and passwords
⏃ A document to jot down all of your content ideas and project brainstorms
⏃ A spreadsheet that includes quotes you can share to social media
⏃ A spreadsheet that includes links to blogs you’re going to share content from
I know – whatever, Sydney – it feels like overkill. But I PROMISE, if you spend an hour, today, creating these documents, you will – at some point in the future – think, “MAN, am I ever glad I did this.” For easy access, I also recommend adding a shortcut to the document via your browser’s favorite bookmarks bar.
The beauty of creating these documents before you need them is that – one day – you won’t have to waste time sitting there, waiting for a password reset email to reach you for the millionth time. It also cuts down on hours spent googling for shareable quotes and content.
8. Your Social Media Presence
Calling All Extroverts!
Leveraging social media is the most important thing you can do to get eyes on your work.
Whether you’re looking for readers, clients, friends or leads, social media is the place to meet YOUR PEOPLE. It can be very frustrating at first – especially on the louder platforms, like Twitter and Facebook – but it’s worth the energy to cultivate your presence, especially if it’s where your readers hang out most.
You DON’T need to have a full-time presence on every social network right out of the gate. When you get down to it, stretching yourself too thin benefits no one, and the last thing you want to do is burn yourself out by trying to create and schedule too much content in too many places.
That being said, please take a moment to register your @ handle across all the big social media platforms. If you don’t do it today, some ill-intending dickhead might swing by and register it when you become popular in the future. It’s better to snag the name and leave it temporarily empty, than have someone squat on it forever.
What I want you to do now, is choose two networks to focus on first.
The two you choose should:
⏃ Have a heavy presence of “your people”
⏃ Include other bloggers related to your niche for you to follow
⏃ Post content that you can share with your followers
⏃ Include one of the big four: Pinterest, Twitter, Instagram and Facebook
Throw a profile picture and a link or short bio up on the profiles you aren’t using daily right out of the gate. You never know where people will look for you first. It’s a very good idea to use a digital “forwarding address” so people will know where they can find you in real-time.
Pinterest is the new Google.
Its demographics skew heavily to the female side: with 150 million active users, 81% of those people identify as women.
I won’t go into Pinterest TOO much here, because I have a separate (free!) email class called Pinterest Magic. If you’d like to raise some hell with your Pinterest account, I recommend signing up for that. On the other hand, if you’re a wing-it kind of person, Tailwind is your new best friend! Tailwind is a Pinterest tool that will help you post content at the best times, and leverage your own content in the most beneficial way.
I spend twenty minutes a week loading content into my Tailwind queue. Since I started using Tailwind, I’ve consistently seen my stats climb higher and higher.
Here’s a quick overview of Tailwind (video taken directly from Pinterest Magic!):
Twitter is a place for conversation.
The first thing I recommend doing on Twitter is following your favorite bloggers, content creators, and other intuitive entrepreneurs in your niche. Once you’ve followed a few, make sure you like their tweets often, and make thoughtful, INTENTIONAL replies.
I find tons of amazing new people to connect with through Twitter. It, in particular, has an ever expanding base of magical people and intuitive entrepreneurs.
Sharing your content on Twitter is an effective way to get your links out there, too.
I recommend sharing no more than one piece of YOUR content per day, while also making sure you share a good 60-70% of other people’s content, as well. Nobody wants to follow someone who just tweets out links to their own stuff all day!
When you’re ready to automate your Twitter account, you can use tools like SmarterQueue+ to schedule your content in advance.
Instagram is one of the most popular – and oversaturated – social networks out there.
That isn’t a bad thing! If your content is image driven, Instagram is a wildly effective place to get your content out there. I’m really bad about remembering to post to Instagram, so I use Tailwind to schedule my posts. The more I can automate, the better.
To see success on Instagram, you gotta get your organic interaction on. This means liking and commenting on other people’s posts, and using hashtags on every picture you share.
Some other quick Instagram tips:
⏃ Filling out your entire profile is super important. Make sure you include your blog URL, and a little bit about yourself + your online space in the bio field. You can also opt into having a Business account, which allows you to link your Facebook and a contact button.
⏃ Follow other bloggers and creatives who are in your niche, and make sure you interact with them regularly. A like and a thoughtful comment go a long way.
⏃ Use hashtags, but don’t overdo it. Choose 2-5 hashtags per photo, and make sure you mix them up so you’re not using the same ones every time. If you’re not sure what hashtags to use, find a blogger, intuitive entrepreneur, or business owner who is in your niche, and poke around their Instagram posts for inspo.
Facebook is a place to chat, and make deeper business connections.
There are two types of conversations you’ll have with your readers on Facebook: via your blog’s Page, and via your Group. You DON’T need to launch with both a Page and a Group – that being said – a Group is a great place to connect with readers, clients, and like-minded individuals.
To explain the biggest difference between the two, let’s start with visual examples:
You’ve probably already noticed the main difference between them: the Page is where I post my new content, and things I’d like to “showcase” to my readers. The Group is where my readers are part of the conversation, and can choose to showcase their OWN questions and content.
I recommend starting with a Facebook Page right away. You don’t need to complicate it: every time you make a blog post, share that post with your Facebook Page. Facebook Pages are a great way to network with other bloggers on Facebook, too – especially if you link your Facebook Page to your profile occupation.
Once you’re a few months in, go for the Facebook Group launch, too. For a Group to be successful, you’ve gotta have members – and those are hard to get without an audience.
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9. Growing Your Circle
Find Like-Minded Intuitive Entrepreneurs
I’m going to be big time honest with you right now: I can’t stand networking.
If it were up to me, I’d sit in my little cave dicking around and cranking out content all day – and that’s it. Actually, if it were up to me, I’d lay in bed all day eating cold pizza and watching old Simpsons episodes, but that’s another daydream entirely.
Connecting with other like-minded bloggers and creatives is one of the best things you can do for your online space. And, once you find and tap into YOUR PEOPLE, it is – without a doubt – one of the most fulfilling parts of running an online business.
Making friends isn’t easy, though. There are so many people doing their thing online, it’s hard to figure out where to look first.
Make Contact First
Here’s the strategy I use to track my people down:
First, I keep an ongoing list of blogs that are in-line with my own space and niche. I do this for two reasons. Primarily because I like to read their content, but also, maintaining a list makes it easier to SHARE content from these bloggers on my own Twitter, Facebook, and Pinterest accounts.
Connect with those people. Share their content with your readers regularly, and tag them when you do.
Another way to reach out to online business owners and intuitive entrepreneurs is to link their content from within your content.
For example, you could write a post that lists (and links) your five favorite online crystal shops. Once you’ve published it, send a quick note off to each of the shop owners you named, and include a link to your post.
Once you’ve made that initial connection, it is much easier to continue the conversation.
Use a Contact Spreadsheet
I’m kind of a ditz when it comes to things like remembering people’s names and faces, so this is a tool I use for no other reason than that I have a memory like a sieve. I created a spreadsheet to keep track of people’s names, emails, social media handles, websites, and notes:
Using this spreadsheet set, I can – easily – see if I’ve contacted someone before, and I can also add notes if we’ve talked about collaborating.
Find Intuitive Facebook Groups
I rarely use my Facebook feed, but I do visit the Facebook Groups I’m a member of EVERY single day.
Facebook Groups are unique tools to use because they promote group conversation in one place. We have other social networks, like Twitter, that are a place for conversation, but Facebook Groups REALLY let you get deep into it – and – keep track of your conversations.
Depending on the types of groups you choose to join, you may find yourself doing everything from celebrating other people’s wins, to discussing the pros and cons of a certain service.
My favorite intuitive entrepreneur Facebook Groups are:
Follow Creatives In Your Niche
Theeee most effective way to connect with like-minded intuitive entrepreneurs is via social media.
First up, you need to make sure you’re following people IN your niche, or those that are niche adjacent.
Once you’ve followed people who are related to your business, start talking to them! Reply to their posts, like/retweet/share their content, and tag them when appropriate. If you’re hearing crickets, say more! Twitter especially moves so fast, if you’re not engaging people regularly, there’s a good chance your voice will just get lost in the mix.
The most important advice I would offer to anybody is: BE CONSISTENT.
If I could blow those two words up to skyscraper height and paint them all over the town, I would. You don’t need to be the loudest or the fanciest or the most branded to get your content noticed: you just need to SHOW UP, and BE CONSISTENT.
Consistency is what I struggle with most. I have attention issues, as well as executive dysfunction – and that means I’m all over the place when it comes to creativity and being productive.
To be consistent – and to get shit done – I count on Asana and my Be Focused (Pomodoro) timer. Using a task management system like Asana, and a time management tool like Be Focused, takes a lot of the planning responsibility off my shoulders, and allows me to give into the creative process in a constructive way.
If consistency is your weak spot, get a game plan together. It might not look like mine – and it doesn’t have to – as long as it helps you reach your goals.
Create Your Own Coven
My entire business changed when I had this lightning bolt of a realization:
I needed to stop spending my time in other people’s audiences.
Here’s a more elaborate explanation behind what I mean.
When you first get into blogging and online business, it’s very easy to fall into the trap of information overload. There are tons of posts and guides (like this one!) on how to attract an audience and boost your readership and traffic.
The problem begins when everyone puts their energy behind the SAME STRATEGIES.
I was a casualty to this line of thinking, for sure. I read that I should connect with people on Twitter, so I connected with people the blogger followed. I read that I should take part in Twitter chats, so I took part in one that the blogger ran.
Eventually, this resulted in a GIGANTIC ECHO CHAMBER. Everyone was just like me – they liked this blogger, and their blogging advice – but we were all talking to each other, instead of our people.
I wasted a year, and then I realized I needed to stop trying to turn other people’s audiences onto my content.
I needed to find MY audience.
So, here’s my ultimate advice to creating a blog as an intuitive entrepreneur:
Find your people, and connect with them, over and over and over.
Seek your people out, and help them, again and again and again.
Speak your mind, and share your content, and then do it more and more and more.
It will take time, effort, and energy, but it will be WORTH IT.
You got this. Now go and do it.
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