If you’ve been in this strange world of ours for very long, you know there’s a never-ending cycle of buzzwords and branding tactics that go hand-in-hand with blogging.
Two years ago, we had (god help me for even bringing these back into the universe) #GIRLBOSS and #HUSTLE. When these ~go girl~ sayings were at their height of popularity, I think my eyes rolled out of my head more than one time per day.
I try to limit myself to one daily eye roll, max. We can’t all be Cher Horowitz.
Obviously these kinds of trends are not new. Before the two winners above, there was UNICORN LIFE and unapologetic alcoholism (if you were in blogland between 2010 and 2012, first of all, props, and second of all, YOU KNOW EXACTLY WHAT I MEAN).
It’s a never-ending cycle of trends that nobody reeeeeally believes, but are still willing to put their brand behind. I mean, that sparkly shit got a bunch of likes on Instagram, and I wanna see those numbers too, right?
But, my friend. My dear, sweet friend. Let’s get real for a second. Do you really ~eat glitter for breakfast~, or consider yourself just a girl with goals? Haha, silly me! I’m just a girl with a business!!
…I mean, if you do either of those things, cool. Go on with your bad self. But if you aren’t that person, then WHY ARE YOU ALIGNING THESE MESSAGES WITH YOUR BRAND?
How many PINEAPPLES have you seen in the last year?!
Let’s look at 2016 so far.
We’re currently maxing out on the crystal trend. Up next seems to be being a part of the bad bitch club, and radical self love.
Is it cool if I say give me a fucking break?
GIVE ME A FUCKING BREAK.
There are a handful of online entrepreneurs who have really made this their niche – you can probably think of one off the top of your head, even if you don’t run in those circles.
Here’s the thing, though. Offering blogging and business advice is one thing, but these people are Not Qualified to be handing out the kind of advice they are.
Self-love is not an excuse to ignore your responsibilities, and spirituality alone is not going to run your business.
I am spiritual. Absolutely, without a doubt, am. But I know that putting my trust into The Universe is not a replacement for hard work. Manifestation and positive thinking are tools that you should take out of the box often, but they are not the whole solution.
The women that you are giving $100, $200, $300 and more of your money to do not have all the answers.
Their eCourse will not fix your problems, and you will not become them just by consuming the information they sell to you. You can exhaust yourself trying to replicate the magic these people have created – which, I promise, was not accidental – or you can thoughtfully disengage from the product they are selling to you.
Once you’ve done that, you can invest your energy back into YOUR business, rather than wiling the hours away filling out page after digital workbook page.
Success comes down to hard work, luck, and YOU.
Never let yourself forget that.
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